Fendi at 100: A Century of Italian Luxury

Celebrating a Legacy: Fendi's 100th Anniversary 

Fendi, the iconic Italian fashion house, is celebrating its 100th anniversary this year, marking a century of exquisite craftsmanship, innovative design, and enduring style. From its humble beginnings as a fur and leather workshop in Rome to its global status as a luxury powerhouse, Fendi's legacy is a testament to Italian artistry and entrepreneurial spirit. 

A Family Affair: 

Fendi's story began in 1925 when Adele and Edoardo Fendi opened a small fur and leather workshop in Rome. The family-run business quickly gained a reputation for its quality craftsmanship and innovative designs, attracting a loyal clientele and establishing Fendi as a leading name in Italian luxury. 

The Five Sisters: 

The second generation of the Fendi family, the five daughters of Adele and Edoardo, played a pivotal role in the brand's expansion and success. Paola, Anna, Franca, Carla, and Alda each brought their unique talents and perspectives to the business, contributing to Fendi's growth and diversification into ready-to-wear, accessories, and fragrances. 

Karl Lagerfeld's Influence: 

In 1965, Karl Lagerfeld joined Fendi as creative director, ushering in a new era of innovation and creativity. Lagerfeld's visionary designs, including the iconic double-F logo and the Baguette bag, transformed Fendi into a global fashion powerhouse, solidifying its status as a symbol of Italian luxury and style. 

A Legacy of Excellence: 

Fendi's 100th anniversary is a celebration of its enduring legacy, its commitment to craftsmanship, and its ability to adapt and evolve with the times. The brand's rich history, its iconic designs, and its continued dedication to innovation ensure that Fendi will remain a leading force in the world of luxury fashion for generations to come. 

Sources: 

• Fendi: https://www.fendi.com/it/ 

• WWD: https://wwd.com/ 

• Business of Fashion: https://www.businessoffashion.com/